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UC San Diego’s Price Center East
Wins Architectural Award

May 12, 2009

By Christine Clark

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UC San Diego’s Price Center East and West are adjoined through passageways, such as this yellow hallway.

UC San Diego’s Price Center East won top honors at the annual American Institute of Architects design (AIA) San Diego awards program for its extraordinary architectural design and seamless connection to the existing Price Center.

A panel of leading U.S. architects that included Hagy Belzberg, Curtis W. Fentress, and Jinhee Park met in San Diego to evaluate and select the AIA 2009 winners.

Price Center East was recognized for offering a lively, pedestrian friendly area with a distinctive urban quality. In addition, the building supports the university’s effort to achieve the equivalent of a LEED silver certification by incorporating a number of sustainable design elements.

Price Center East was designed by Merhdad Yazdani’s Los Angeles-based architectural firm, Yazdani Studio of Cannon Design. “This project is an example of a true collaboration between the design team and UC San Diego’s students and staff,” Yazdani said. “Our goal was to create a student center that represents the students’ needs today and in the future and to create a true living room for the campus.”

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Barbara Kruger’s “Another”

Initiated by students in 2003, the Price Center East addition features 175,000 square feet of expanded space to accommodate a grocery store, 10 study lounges, student organization offices, an expanded post office, additional meeting and event spaces and eight new restaurants.

Price Center East also houses Barbara Kruger’s “Another” — the 17th work in the university’s Stuart Collection.

Price Center East augments the Price Center, which opened in 1989 and houses a food court, theater, ballrooms, meeting spaces and a bookstore. It is meant to address students' sense of detachment from the rest of San Diego at their La Jolla campus.

Media Contact: Christine Clark, 858-534-7618 or ceclark@ucsd.edu


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