A Sampling of Clips for
June 20, 2006
* UCSD faculty and staff may obtain a copy of an article by e-mailing the University Communications Office
'Reptilian Brain' Holds
Code to Marketing Fortunes
The Epoch Times, June 20 -- French-born psychologist and marketing guru Clotaire Rapaille helps Fortune 100 companies such as Ford, ATT and Chrysler increase their market shares by unlocking hidden codes in the human brain. Rapaille gave an interesting, animated and entertaining talk last week as part of UCSD Revelle Forum at the Neurosciences Institute. (Article quotes Clotaire Rapaille, who spoke at UCSD on June 12.) More
Putting the Past in Front
SEED, June 20 -- We may all be hurtling into the future, but, according to UCSD researchers, some of us are doing it backwards. A team of scientists discovered that a group of indigenous people in South America, known as the Aymara, have a concept of time that places the future physically behind them and the past ahead. More
Smart Petri Dish Monitors
Live Cells in Real Time
NanoTechwire.com, June 19 -- Using nanostructured photonic silicon crystals as a surface for cell growth, researchers in the Center of Nanotechnology for Treatment, Understanding, and Monitoring of Cancer at UCSD have created a straightforward method for observing changes in cell structure in real time. This “smart Petri dish” could enable new methods of high-throughput screening for preclinical safety testing or drug discovery studies. More
Endless Impact for Legendary Surf Film
North County Times, June 20 -- So began a night of messy detective work to crack mysteries From a historical perspective, "The Endless Summer" sits atop the list of significant surfing events, as it exposed the sport and its lifestyle for the first time to the non-surfing public around the world.Ý Filmmaker Bruce Brown, surf stars Robert August and Mike Hynson, and artist John Van Hamersveld (creator of the film's famous poster) were reunited for the first time in 40 years to watch the special benefit screening in front of a packed house. (Article mentions the UCSD Cancer Center Luau and Longboard Invitational.)
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