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In Defense of Flowers

By Barbara Field I February 14, 2005

Barbara Field

Sure, Valentine's Day has been commercialized beyond belief, but buy her flowers anyway. They're not just ornamentation, a sentimental gift. Keats penned, "A thing of beauty is a joy forever." Even as the flowers shrivel and wilt, a woman holds onto that joy every time she passes the bouquet. Then she remembers it long after. With no time to stop and smell the roses these days, I say give her the opportunity to do so and earn some brownie points at the same time. The special woman in your life should receive enchanting flowers at least once a year so that the receptionist at work thinks she is loved.

Santayana said, "To keep beauty in its place is to make all things beautiful." As anyone who has just received an overpriced, huge display of flora can attest, "This is good. This is very good." Receiving flowers predisposes you to be in a good mood all day, to find everyone around you suddenly beautiful. Who hasn't liked being gifted with flowers? And let's face it, who hasn't liked being around the recipient after the delivery, especially if she is your boss?

You could go the candy route. According to the National Confectioners Association, Americans spend approximately $1.09 billion on candy for Valentine's Day. The Chocolate Manufacturers Association (they must be a euphoric group) state that more than 36 million heart-shaped boxes of chocolate will be sold this year for the holiday. But I say candy is a dangerous choice because if the woman in your life is on the Atkins or South Beach diet, chocolate inspires talk about gluing the treat to her hips or thighs, and though luxuriously rich and possibly an aphrodisiac, chocolate isn't aesthetically pleasing nor does its scent overtake the room.

Luscious red roses say Jackie Kennedy, good taste and that you didn't go cheap. Red roses represent 69 percent of all roses purchased so you'd be in good company. Flowers might not save a relationship or guarantee the beginning of one, but a bunch of yellow daffodils sure makes the day. Flowers seem to say in a world gone topsy-turvy and too high tech for its own good that simple things still matter. That your special someone still matters. Why not beef up the bank accounts of the folks at the Society of American florists who sell more cut flowers for Valentine's Day than any other holiday? They're not a bad bunch.

John Lennon said, "Life is what happens while you're busy making other plans." That bunch of mums you send her might form one of her memories, might sit at the cornerstone of a bridge you don't even know you're building. So give her something alive with possibility. Pick some wildflowers, pilfer white impatiens or fuchsia bougainvillea from a condo's entranceway, order online. The important thing is to value the gesture, overdo the display and get a really good vase.

Of course, flowers don't just say romance on Valentine's Day. When my son was a toddler, he scribbled concentric circles on a pad and handed it over saying, "Look, Mommy. Flowers." It's nice to know that some guys are hardwired to recognize the importance of flowers in a woman's life on a major holiday. I only hope he continues to remember.

Article submitted by Barbara Field, a senior writer in Business and Financial Services. If you are interested in submitting a story to This Week @ UCSD, visit the Got News? section of our website or email ThisWeek@ucsd.edu.


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