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Rady School of Management to Offer
Undergraduate Courses Beginning This Spring
Keri Peckham
| February
12, 2007
The Rady School of Management will offer a new series
of undergraduate business courses, with two of the
courses being offered for the spring quarter. The
courses are designed for upper division students who
want to learn how to bring innovative ideas to the
marketplace and how to manage technology and human
capital in business projects. Course materials and
lectures cover a broad set of applications and are
appropriate for students from a wide range of academic
disciplines.
The Rady School is the newest professional school
on the UC San Diego campus and, until now, only offered
one undergraduate course each summer, in addition
to its MBA programs. The summer course has proven
popular, with students asking when a similar course
and follow-up courses would be offered during the
regular school year. This feedback, paired with the
regular inquiries about undergraduate education that
the Rady School receives from students around campus,
prompted the Rady School to offer more for undergraduate
students.
“The Rady School
is committed to developing business leaders for innovation-driven
organizations,” said Dean Robert S. Sullivan.
“Providing undergraduate students majoring in
a variety of areas the opportunity to develop leadership
and management skills is very important, and the Rady
School looks forward to contributing.”
“I taught the undergraduate summer course and
was consistently impressed with the innovative ideas
and professional demeanor of the students,”
said Clark Jordan, assistant dean for undergraduate
education at Rady. “We are looking forward to
welcoming undergrad students to the Rady School.”
One course that will be offered this spring is “Innovation
to Market (A),” where students will learn how
to examine market needs, study the competitive environment
and design a strategy to take a product to the market.
The second spring course, “Business Project
Management,”covers project management including
scheduling methods, milestone setting, resource allocation,
budgeting and risk mitigation, and human capital management
topics such as communication, feedback, team work
and leadership.
This summer, Rady will again offer “Technology
Business Opportunity Recognition and Evaluation,”with
students examining the market needs for technology-based
products and services, defining and articulating potential
product ideas. In the fall, “Innovation to Market
(B)” will serve as a follow-up to “Innovation
to Market (A),” and students will study intellectual
property protection, financing needs, investment sources,
operational planning, employee recruitment and business
valuation. They will also learn what goes into a professional
business plan and how to communicate that plan both
orally and in writing.
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