Distributed to nearly 110,000 faculty, staff, students, alumni and friends, the goal of This Week @ UC San Diego is to educate, illuminate and inspire members of the campus community as well as the general public. By positively engaging readers about the work of UC San Diego faculty, staff and students and upcoming campus events, the weekly digital newsmagazine strives to build a sense of community. Armed with an insider’s view of the university’s ground-breaking contributions, readers can become informed advocates for UC San Diego to audiences beyond the campus.